THE BIG YELLOW CHICKEN'S LESSON IN ATTRACTING YOUR TARGET MARKET

I heard a commercial on the radio the other day that reminded me of a very important marketing lesson for anyone or any business. The commercial went something like this:

Picture this.

While shopping, you are walking down the strip, enjoying your shopping trip and then you see a person handing out flyers on the corner. Quickly, you beeline it to the other side of the isle to avoid this awkward encounter.

Why will you do almost anything you can possibly do to avoid them?

On the other hand, while walking down the same strip you see a guy in a Big Yellow Chicken Suit handing out flyers on the corner.

But, this time you take it without worry. Hmmm?

No need for the chicken suit!

Use X service to get customers to you at the exact time that they are looking for you!
Chicken suit aside, the point of this ad was that the advertiser wanted businesses to hear the message that by advertising with them, they could attract the customers that were looking for them at the exact time that they needed their product or service.

Wow! Isn’t that what we all want? No matter the product or service that we are offering, we all want our target market customer delivered to us at the exact moment that they are looking for us.

Let’s go back to the example above. I know we have all done this. We see the guy or girl in the mall coming at us with their relentless pitch about their shampoo or stress reliever. I’ve even been approached by a guy while he was flying some kind of toy airplane around my head.

What good did that do? Really.

I tell you what it did- it made me never want to buy anything from him. And I won’t. Even if I was in the market for a toy airplane, I would go somewhere else.

What about the guy in the chicken suit? What is it about a guy in a chicken suit that makes this type of aggressive marketing just a little bit easier to take?

The chicken suit is nothing more than a tool to attract more of the right customers.

By putting on the chicken suit, the immediate confrontation is removed. There are still people that run away from the guy in the suit, but not most. It is basic human behavior to be repelled by this type of behavior. Human beings must make the decision themselves that they want something. We must decide what product we want to buy or what service we want to use.

When we take the flyer from the guy in the chicken suit, we don’t have to worry about warding off the aggressive promoter. We don’t have to look anyone in the eyes. There is no human interaction involved so more of us will take the flyers.

The most important reason that the chicken suit could work is because it could help ATTRACT targeted customers.

If someone is dressed in a chicken suit, they better hope that they are associated with a restaurant that serves chicken. Luckily, I haven’t seen anyone in a chicken suit that was not promoting a chicken joint.

The targeted customers are those that are looking to grab a bite to eat, now or in the future, that may want chicken.

Pretty simple idea, right? If you want customers that may want to eat chicken, do what you need to do to let as many of them know that you serve chicken and where your store is located.

So here’s the point. We don’t need to wear a chicken suit or any other type of suit to attract targeted customers. What we do need is to find a way to ATTRACT them to us.

Using attraction marketing techniques, the best way to ATTRACT customers to us is to be and expert on a particular subject and to provide valuable, useful information without the expectation of getting anything in return.

We must give without want.

Realtors should send newsletters or reports on market trends that will be valuable to their target market.

Accountants should provide tax advice newsletters or personal finance articles written to provide useful information to their target market.

Business owners should choose a specific topic related to their particular industry or specialty and provide special industry reports, mailers, press releases or articles to their target market.

By providing useful and valuable information to a target market who wants the information, credibility as an expert is established. Being an expert will ensure confidence in your abilities and will result in a successful marketing campaign.

To successful attracting!

To learn more about Attraction Marketing techniques, view some FREE videos from my mentor, Mike Dillard

or send me a message to Nick@opportunitiesinternational.biz.

WHY THE LAW OF ECONOMICS REQUIRES US TO PROVIDE USEFUL SERVICE

Some people that believe that riches can be accumulated by the simple act of organizing people into groups that demand more pay for the same of less service?

Some people are happy with annual raises or increases in comp plans for providing the same job or service you have always provided?

Some people enjoy receiving donations from the government?

Know this- no freedom can bring success in business without effort!

In a life-changing book that I reference often, Think and Grow Rich, famed author and motivator Napoleon Hill writes that the only way to accumulate and legally hold riches is by rendering useful service.

Hill writes that “no other system has ever been created by which men or women can legally acquire riches or success in business through mere force of numbers or without giving in return an equivalent value of one form or another.”

This theory, in which most of us have heard of, is the Law of Economics. He states that the Law of Economics is more than a theory- “it is a law no man can beat.”

Capitalism and the Law of Economics ensure that anyone has the opportunity to render useful service and to collect the riches in proportion to the value of that service.

The Law of Economics denies no one the right to acquire riches. However it does not tolerate getting without giving.

No court will try violators of the Law of Economics. No violator of the Law of Economics will be punished. In fact, everyone has the right to ignore the Law of Economics, in association, ignoring their right to earn riches or success in business.

The bottom line is this.

To be a success in business and to earn the riches that we desire, we must 1) be an expert at your particular field and 2) we must provide a useful service or product.

Simple, right? I hope so.

We must GIVE to GET! The level at which our service or product is requested will ensure our success, but we will not gain anything until we GIVE.

Learn more lessons from Hill by getting his book (a very useful product) at the Opportunities International Online Store.

FIVE REASONS EVERY BUSINESS NEEDS A BLOG

As a business owner or professional, you must understand, and then incorporate blogging into your marketing plan. Here are five reasons why blogging is so important to your business:

1. Blogs are the easiest way to gain a presence online. With good content, you can easily create your brand image online. Blogs are easy to set up and simple to maintain.

2. You can get traffic from blogs for free. By blogging, you can obtain traffic from search engines, social marketing websites and other blogs without spending a ton of money.

3. You can use blogs to get better search engine results with your article marketing, press releases and videos.

4. Blogs are viewed as more credible sources than sales letters, ads, brochures and other types of direct marketing tools. The people reading your blog want to read it for its content, so they are less likely to be guarded or hesitant to act on your offer.

5. Blogs are interactive. They allow you to build your own community of loyal readers and contributors because of their dynamic social structure.

This next tip is essential to your success as a blogger. Please take this in or this entire article is a waste of your time and mine.

Remember, blogs are not personal advertising tools. The sole reason that people read blogs is because they want either information or entertainment. If you blatantly post advertisements and do not provide any type of valuable information or entertainment, your blog will not be successful. You may get traffic, but that is it.

Your goal with a blog is to deliver value and gain a loyal readership that you can attract into your marketing channel.

Blog with purpose. Attract targeted visitors and convert those visitors into leads by using these simple techniques.

Another key blogging tip is to write with personality. If you write like you are writing an English Composition paper, no one will want to read it. Be personable in your writing, like you are talking to someone. Make your readers want to come back to your blog because they are excited.

You will quickly learn that words are very important as well. Copywriting is another essential skill to learn if you want to be a superior blogger. Using the power of words to entertain and influence is what marketing is all about.

As always, continue to study other blogs, bloggers and online marketing techniques to develop your skills to the level of master blogger/online marketer.

To much blogging and marketing success!

WHAT IS A BLOG, REALLY?

I am sure you have heard of blogging or blogs or heard other people talk about them. You may have even seen one or two online.

Before I started my attraction marketing campaign, I had been on a few blogs, but did not read any particular blogs regularly. I absolutely had no idea how powerful they were as marketing tools.

The word blog is short for weblog. Blogs are online publishing platforms that allow publishers or bloggers to create and post content in reverse chronological order.

With blogs, anyone or any business can have a presence online without knowing anything about websites or web design.

There are millions of bloggers who regularly publish content on various topics. You can literally blog about anything.

Some blogs are personal and do not have many readers, while others are about popular topics that have millions of readers each day. Some blogs actually make millions of dollars every month because they are so widely read. They have gained the regular attention of a large, target market segment.

Blogging gained its popularity in the late 1990’s and early 2000’s in the political arena. Businesses and individuals quickly learned that blogging was a new, creative way to market any product or service online.

There you go, blogging defined.

Much Success!

USING IMAGINATION TO CONNECT THE DOTS IN BUSINESS

Once again, I would like to share a very valuable lesson from Napoleon Hill’s Think and Grow Rich.

One of the things that all entrepreneurs have in common is the use of their imagination. Hill wrote, “…man can create anything which he can imagine.”

I want to give some specific examples of how imagination has given way to extraordinary business results and how we can do the same with online marketing.

Ruth Handler knew that her daughter loved playing with dolls. Her daughter also liked dressing cut-out paper dolls with cut-out paper clothing. With a bit of imagination and an idea, Ruth Handler invented a doll that looked like a real woman, with real clothes. Today, we know her as Barbie.

Jeff Bezos took the idea of a bookstore and combined it with the Internet to create Amazon.com.

Pierre Omidyar combined the idea of auctions with the Internet to produce eBay.

Mary Kay Ash merged the ideas of women running their own business and door-to-door sales to create Mary Kay Cosmetics.

Arthur Blank and Bernard Marcus combined the supermarket business model with hardware to form Home Depot.

Tom Stemberg and Leo Kahn used the same supermarket model and combined it with office supplies to form Staples.

Any of us can take a page from these entrepreneurs by challenging ourselves by using our imagination to create wealth. The Internet gives us an amazing opportunity to turn any business into success with online marketing.

Choose a product or service you love.

Learn the power of online attraction marketing.

Build your business online to accumulate the riches you desire.

Connect the dots.

To Your Success!

HOW TO USE PRESS RELEASES TO GET FREE TRAFFIC

While new online marketing techniques are developed daily, I recently experienced the power of the online press release.

Press release marketing is particularly beneficial because you reap the rewards from doing work once for a long period of time.

With press releases, we get traffic from natural search engine listings and natural traffic. In other words, we write our press releases with certain key words and the search engines will list that press release on the search rankings. Many times they are listed at the top of the results.

We can also get traffic from the press release submission services themselves. If we have good content in our press release and are using strong keywords, the submission service may list our release on its site for other publishers to read, search for and use for their own promotions. This gives our press release massive exposure.

If FREE traffic sounds good, here’s how it is done.

In definition, a press release is an announcement or an explanation of a product or service.

Press releases are usually somewhere from a couple of paragraphs to a page and a half and should contain a link to your site at the bottom.

Press releases should be broken up into three parts: title, summary and body.

The first part of a press release is the title.

The title should grab the attention of the reader and qualify them as a targeted prospect for our message. We don’t want just anyone reading our press release. We want it to communicate directly with our target market.

The title needs to contain the major keywords that we want Google and the other search engines to index.

The second part of the press release is the summary. The summary is usually two to four sentences describing the overall announcement of the press release. It is similar to a headline in the newspaper. The summary must build on the title and keep the reader’s attention

The third part of a press release is the body. The body can range from two paragraphs to a page in length. The goal of the body of the press release is to give readers enough information about our product or service without giving too much detail, so that the only way for them to get the information they want from us is to go to our website.

At the end of the body of the press release, we must have a call to action. The call to action will send our targeted reader to our web site or capture page. We must simply direct the reader to our site. A good call to action is “You can download this report for free at www.whateveryourdomain.com” or “You can read more free information at www.whateveryourdomain.com”

Click here to see my latest press release.

Now that the release is complete, we must submit it to various submission services. Most press release services are free, however some are paid. We should experiment with both, but we can do it all for free. Not a bad option to have.

Here are a few submission services that I recommend:

www.goarticles.com
www.articlecity.com
www.prweb.com
www.24-7PressRelease.com
www.I-Newswire.com

Again, try them all to find out which ones you like the best!

By submitting a press release to multiple services, you can generate more than 50 leads in less than 24 hours!

Not bad for FREE!



Watch this free set of videos to learn how you can build your business on a budget.

WHAT DO YOU THINK?

Throughout his motivational best-seller, Think and Grow Rich, Napoleon Hill encourages his readers to simulate many of the most prosperous people throughout history by truly believing in yourself and your purpose or business.

If you are reading this article, you have a bud of entrepreneurship or a desire to be successful.

In an effort to encourage anyone who is brave enough to pursue any form of entrepreneurship, I wanted to share this excerpted poem included in Hill’s amazing book.


If you think you are beaten, you are,
If you think you dare not, you don’t,
If you like to win, but you think you can’t,
It is almost certain you won’t
If you think you’ll lose, you’re lost,
For out in the world we find,
Success begins with a fellow’s will- It’s all in the state of mind.

If you think you are outclassed, you are,
You’ve got to think high to rise,
You’ve got to be sure of yourself before you can ever win a prize.

Life’s battles don’t always go to the stronger of faster man,
But soon or late the man who wins is the man WHO THINKS HE CAN.


What Hill calls the “seed of achievement” is within all of us. If you choose to activate it, that desire will take you anywhere you want to go in life.

Make the decision to be great!

Decide how you are going to do it!

Form a specific plan!

Then, be persistent!

To Much Success!


This book should be in your library. If you don't have it yet, get it here.