HOW TO USE PRESS RELEASES TO GET FREE TRAFFIC

While new online marketing techniques are developed daily, I recently experienced the power of the online press release.

Press release marketing is particularly beneficial because you reap the rewards from doing work once for a long period of time.

With press releases, we get traffic from natural search engine listings and natural traffic. In other words, we write our press releases with certain key words and the search engines will list that press release on the search rankings. Many times they are listed at the top of the results.

We can also get traffic from the press release submission services themselves. If we have good content in our press release and are using strong keywords, the submission service may list our release on its site for other publishers to read, search for and use for their own promotions. This gives our press release massive exposure.

If FREE traffic sounds good, here’s how it is done.

In definition, a press release is an announcement or an explanation of a product or service.

Press releases are usually somewhere from a couple of paragraphs to a page and a half and should contain a link to your site at the bottom.

Press releases should be broken up into three parts: title, summary and body.

The first part of a press release is the title.

The title should grab the attention of the reader and qualify them as a targeted prospect for our message. We don’t want just anyone reading our press release. We want it to communicate directly with our target market.

The title needs to contain the major keywords that we want Google and the other search engines to index.

The second part of the press release is the summary. The summary is usually two to four sentences describing the overall announcement of the press release. It is similar to a headline in the newspaper. The summary must build on the title and keep the reader’s attention

The third part of a press release is the body. The body can range from two paragraphs to a page in length. The goal of the body of the press release is to give readers enough information about our product or service without giving too much detail, so that the only way for them to get the information they want from us is to go to our website.

At the end of the body of the press release, we must have a call to action. The call to action will send our targeted reader to our web site or capture page. We must simply direct the reader to our site. A good call to action is “You can download this report for free at www.whateveryourdomain.com” or “You can read more free information at www.whateveryourdomain.com”

Click here to see my latest press release.

Now that the release is complete, we must submit it to various submission services. Most press release services are free, however some are paid. We should experiment with both, but we can do it all for free. Not a bad option to have.

Here are a few submission services that I recommend:

www.goarticles.com
www.articlecity.com
www.prweb.com
www.24-7PressRelease.com
www.I-Newswire.com

Again, try them all to find out which ones you like the best!

By submitting a press release to multiple services, you can generate more than 50 leads in less than 24 hours!

Not bad for FREE!



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