HOW TO MARKET LIKE MCDONALD'S, SUBWAY AND LAS VEGAS

No matter what type of online business you run, marketing is an essential key to your success. Service businesses must sell the service or the experience of the individual providing the service through targeted marketing. Direct sales and network marketing professionals must sell the product they are representing, themselves as leaders and their marketing structure.

Attraction marketing establishes the business owner as a leader by providing valuable information and knowledge on a particular subject. By utilizing numerous online tools and resources, the business owner allows potential customers to get to know them and their business before they even speak. The business owner is able to establish trust with potential customers by passing along their specialized knowledge without the expectation for anything in return. Rather than focusing on calling leads or cold calling, utilizing attraction marketing techniques will have customers calling you ready to do business!

Here some real world examples of attraction marketing from my mentor, Mike Dillard, in his book Magnetic Sponsoring:

Let’s start with the always popular car business. Where do auto dealers and manufacturers make their money? Not with the cars they sell! Auto dealers and manufacturers make money on financing, car parts and service, insurance and extended warranties. Without the car, none of these items are available for sale.

Compare the car business with the description of attraction marketing above.

Why do we go to auto dealers when we are ready to buy a car? We go to them because they are the experts. We choose the dealership where we will by the car by getting to know them through personal visits or from the dealership’s marketing efforts. Then, we go to them ready to buy.

Once we buy the car, we must have it serviced on a regular basis, we may need a warranty and we will need to replace parts at some point. By selling the car, the dealership creates multiple streams of income for years at a time.

McDonald’s is another great example of a company that uses attraction marketing. McDonald’s is in the hamburger business, right? Nope! McDonald’s does not profit off of the cheap hamburgers they sell. Although the cheap hamburgers are what gets you in the door, McDonald’s has a higher profit margin on various other menu items, such as soda, fries, coffee, tea, cheese, etc.

We go to McDonald’s because we know what we can get, we can get it quickly and we will get it for cheap. They are the experts on beef and burgers and they deliver it the way we want it! Once we buy the hamburger, we must have the cheese on it, we must have the fries, and we must have the soda.

Subway is another large restaurant franchise that provides an interesting example of attraction marketing. Similar to McDonald’s, Subway gets us in the door by offering a much needed solution, healthy fast food. Subway is not in the sandwich business, it is in the weight loss business. We pay for a healthy sandwich at Subway because they are the experts in providing healthy sandwiches and then, like at McDonald’s, we must have the soda and must have the chips.

My last example of blatant attraction marketing is in Las Vegas. Las Vegas is in the gambling business, right? No. Las Vegas is in the entertainment business. Las Vegas offers amazing parties, exciting shows, big time restaurants and expensive hotels and entices us with its latest tagline: whatever happens in Vegas stays in Vegas.

Like the above examples, Vegas does not directly market its biggest money-maker, gambling. Instead, it offers the best entertainment in the world to get you there and then allows you to gamble your heart out.

Now that you understand why the big boys do it, how about some other small business examples?

If you are in real estate, establish an attraction marketing campaign by producing a newsletter or articles about your local real estate climate to immediately demonstrate your expertise! Clients will start calling you for advice, allowing you to start building rapport and signing contracts.

If you are an insurance agent, begin by giving free insurance seminars or giving free advice via newsletters, online reports or press releases.

If you are a network marketer, provide your prospects with information on how to build a successful team of distributors by composing articles, newsletters and blogs describing the benefits of your business and how your marketing system works.

So what can we learn from the above examples?

To be successful in online marketing, you must learn how to utilize attraction marketing to establish yourself as an expert, earn the trust of your customers, then customers will call you with credit card in hand!

Again, no matter what type of business you are in or interested in, this method works. Establish yourself as the expert by providing useful information without the expectation of receiving something in return and you will gain the trust and following of many.

To Your Success!

Nick Landers
Opportunities International Online Marketing

Email: Nick@opportunitiesinternational.biz
_________________________________

To learn how to start an attraction marketing campaign for less than $500, click here.